Thursday, 12 November 2009

Media Terminology

Corporate ID : In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.

Typography : Typography is the art and technique of arranging type, type design, and modifying type glyphs.

Desin Brief : A design brief is a comprehensive written document for a design project developed in concert by a person representing the business need for design and the designer. The document is focused on the desired results of design – not aesthetics.

Font : In typography, a font (also fount) is traditionally defined as a complete character set of a single size and style of a particular typeface.

Colour : Color or colour is the visual perceptual property corresponding in humans to the categories called red, yellow, blue and others.

Layout : In computer software, a layout is the arrangement of the widgets in a graphical user interface.

Copyright : Copyright is a form of intellectual property that gives the author of an original work exclusive right for a certain time period in relation to that work, including its publication, distribution and adaptation, after which time the work is said to enter the public domain.

Job Costing : Job order costing is fundamental to managerial accounting. It differs from Process costing in that the flow of costs is traced by job instead of by process. Process costing is used when the products are more homogeneous in nature.

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